New World
TWIN
SHADOWS
SHADOWS
A two-player interactive movie,
made to be played together.
made to be played together.
ALT LAB
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We want two people to share something
that is truly theirs — laughter, tears,
and things to talk about.
that is truly theirs — laughter, tears,
and things to talk about.
Plenty of films and games are made for one person.
But when two people try to do something together,
too often one plays — and the other just watches.
So we made both of you the leads: choosing together on screen;
negotiating, competing and trusting each other off screen —
seeing one another anew, and writing an ending that belongs only to you two.
But when two people try to do something together,
too often one plays — and the other just watches.
So we made both of you the leads: choosing together on screen;
negotiating, competing and trusting each other off screen —
seeing one another anew, and writing an ending that belongs only to you two.
World's First 2-Player Interactive Movie
TWO PLAYERS · TWO SCREENS · TWO ROLES · ONE ADVENTURE
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World Premiere
The World's First Two-Player Interactive Movie
PLAYER 1
PLAYER 2
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THE MARKET TODAY
There are 360+ single-player
interactive-film titles worldwide.
interactive-film titles worldwide.
Only three have earned App Store Editors' Choice —
Tencent's Hidden Guardian and Ancient City, and our own Flight From Room 13.
Tencent's Hidden Guardian and Ancient City, and our own Flight From Room 13.
But there is only 1
two-player interactive movie.
two-player interactive movie.
Gameplay upgradeTechnical innovationA new frontier for the genre
New World opens the interactive film's new world.
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Contents
01Product Overview
02Highlights & Features
03The Team
04Marketing Plan
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01
Product Overview
P R O D U C T O V E R V I E W
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OFFICIAL TRAILER
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Product Overview
One story. Two players. 1941.
| GENRE | Two-player interactive movie / narrative game — light controls, deep interaction |
| SETTING | Shanghai, 1941 — a financial-espionage thriller of currency war, assassination and wartime legend |
| EXPERIENCE | Two players take separate roles and drive one story through split choices, bluffing, deduction, exploration and co-op |
| AUDIENCE | Couples, best friends, siblings, duos |
| PLATFORMS | Steam + iOS + Android · join by invite or online match |
| MODEL | Premium — pay to unlock chapters |
| PLAYTIME | 400 minutes of filmed footage · 25+ two-player mechanics · ≈ 8 hours (beta players) |
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Story Overview
1941. Shanghai,
the "Isolated Island."
the "Isolated Island."
A bank explosion ties two strangers' fates together.
You play Lu Weicheng and Yan Shu — who, to escape pursuit and interrogation, must pose as husband and wife.
Around the city's currency and its lifelines, a covert financial war ignites. Assassination, counterfeit notes and conspiracy follow — and the pair must bluff, investigate, infiltrate and rescue as one.
Every secret kept may save your partner — or push you both into the abyss. As the act slowly becomes real, they must choose their own roads, yet share a single ending.
You play Lu Weicheng and Yan Shu — who, to escape pursuit and interrogation, must pose as husband and wife.
Around the city's currency and its lifelines, a covert financial war ignites. Assassination, counterfeit notes and conspiracy follow — and the pair must bluff, investigate, infiltrate and rescue as one.
Every secret kept may save your partner — or push you both into the abyss. As the act slowly becomes real, they must choose their own roads, yet share a single ending.
Between love, conviction and the times — can they still trust each other, and walk together into a new world that hasn't yet arrived?
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By The Numbers
One story, completed by two.
137
paired choices
25+
two-player mechanics
100+
endings for two
10k+
custom movie tickets
80+
stickers
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Double Player · One Story
Same moment, separate judgment —
two people's choices rewrite one story.
two people's choices rewrite one story.
TAIL — track a target across the map
EXPLORE — gather key clues
SYNC — do you two agree?
CO-OP — coordinate under pressure
PUZZLE — crack mechanisms together
130+
PAIRED CHOICES
25+
MECHANICS
100+
ENDINGS
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Easy To Start
An ultra-low barrier to entry
Solo-friendly
Play alone? Online matchmaking finds you a partner
Play with someone? Invite by private code
Talk freely with built-in voice chat
Play with someone? Invite by private code
Talk freely with built-in voice chat
Device-friendly
Runs on PC, phone and tablet
iOS and Android play together
Phones link with tablets and computers
iOS and Android play together
Phones link with tablets and computers
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02
Highlights & Features
P R O D U C T H I G H L I G H T S
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Eight reasons
to try it
to try it
01
A novel experience — a movie two people act in together
02
"Time-travel" to 1941 — a thrilling co-op counterplot
03
Rich content — 25 two-player mechanics
04
Ultra-low barrier — light controls, strong interaction
05
Shared memories — built to bring you closer
06
95% positive in beta with discerning testers
07
A hit-maker team — 76k wishlists with zero marketing spend
08
Online matchmaking — solo players can find a partner
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Highlight 02-1
A novel experience: a movie you both star in
An original story written for two
Choices that make you talk
Endings in service of the relationship
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A Movie You Both Star In · Story
A story written
natively for two
natively for two
100min — solo scenes
300min — shared scenes
400minutes in total
From its very first word, this story was built for two players.
The actual branching script map — written as one two-player web
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A Movie You Both Star In · Choice
Choices that spark conversation
139choices in all
72cooperative choices
67relationship choices
Every option exists so the two of you "have something to say."
More heart, less grind — intimacy over stats.
More heart, less grind — intimacy over stats.
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A Movie You Both Star In · Ending
Endings that serve the relationship
What kind of pair are you? One playthrough will tell.
The ending is your ending — a stamp on the relationship; each one a projection of you and them.
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Highlight 02-2
Back to 1941 — a thrilling co-op counterplot
The enemy scheme
Occupied Shanghai, 1941. The invaders and the puppet government push a new scrip — the CRB note — to plunder the city's wealth and hasten the nation's collapse.
A city on the brink
Savings looted, goods devalued, chaos in the streets. The blood of patriots and traitors alike stains Shanghai, and ordinary lives hang by a thread.
Fight back — together
You play the two leads — a hot-blooded assassin and a merchant heiress newly returned from abroad — joining hands to set the board, break the trap, and smash the conspiracy.
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Highlight 02-3
Rich content: 25 two-player mechanics
PLAYER 1
PLAYER 2
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5 classic mechanics +20 original ones — endless fun for you and your partner
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A visual feast: 10+ art styles in one journey
"Prestige-drama" 4K live action
35 shooting days · a 150-person crew · art & sets by Shanghai Film Studio
"Documentary-grade" interludes
Archival cutscenes drawn entirely from historical photographs and museum sources
High-fidelity shadow puppetry
Rooted in traditional shadow theatre and period folk custom, restaged with artistic license
Playful cartoon segments
Hand-drawn by the art team; cartoon mechanics and sticker battles keep it light
Shadow-puppet sequence — traditional craft, restaged for the screen
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Highlight 02-4
Ultra-low barrier — light controls, strong interaction
"Anyone can start"
PC, phone or tablet — it all works, and Apple links with Android
"A phone is enough"
Mobile-optimized play — smooth performance and controls
"Fun from minute one"
Countless two-player design touches to make you both smile
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Highlight 02-5
Shared experience,
built for closeness
built for closeness
In hardship, they are your armor.
In the bond, they are your soft spot.
In rivalry, they are your comedy partner.
In the bond, they are your soft spot.
In rivalry, they are your comedy partner.
Signature moments: taking the knife for each other · guns drawn side by side · the Chapter 4 embrace · gloriously silly fail-endings · the Chapter 5 joint takedown
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Highlight 02-5
Play with each other, not just the game
After every chapter — plaster your partner with tags
Along the way — wage sticker wars anytime
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Highlight 02-6
95% positive — a high-quality closed beta
The Beta
1,200+
pairs of testers
online & offline sessions
PC and mobile builds
PC and mobile builds
The Testers
55%
from tier-1 cities
discerning, white-collar core players
benchmarked vs It Takes Two & top interactive films
benchmarked vs It Takes Two & top interactive films
The Scores
4.45/5
overall rating · purchase intent 95%
"joyful, fresh, hard to put down —
no direct competitor or substitute"
no direct competitor or substitute"
95% POSITIVE — SCORED BY DEMANDING BETA PLAYERS
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Beta Voices · Couples
"It really turns the temperature up."
"The interrogation where you confront the villain face-to-face was fantastic — the interplay is so strong."
"Lots of mechanics, tightly woven into the plot — the whole experience just works."
"As immersive as a series, but more fun than watching one."
"That heartbeat-quickening feeling when you play side by side — no other title gives you that."
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Beta Voices · Close Friends
"One of a kind — no substitute on the market."
"We fact-checked the era while playing — the plot holds up. Really solid writing."
"It's driven by a female point of view — she's not a trophy, not a vase, not a plot device."
"The three-checkpoint escape — pure teamwork, and that last-second getaway hit hard."
"Watching and playing one story together — you can barely find that anywhere."
"I'd recommend it to my best friends — a two-player focus you can't replace."
"The embrace at the end was so good. I actually cried."
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Highlight 02-7
A hit-maker team:
76k wishlists, zero marketing
76k wishlists, zero marketing
Momentum from Flight From Room 13 (PC):
63,000Steam wishlists
13,000Xiaoheihe pre-orders
370,000reach via bundles
45+gaming creators waiting to play
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Highlight 02-8
Online matchmaking — solo players can pair up
Match modes
Match in the lobby or join an invite room — then start your two-player adventure
Built-in voice
Talk any time — smoother matching, smoother teamwork
Apple ↔ Android
Full cross-play across all devices — a bigger pool of partners
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03
The Team
T E A M I N T R O D U C T I O N
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Why We Made This
Creative Intent
We are ALT Lab, a young studio devoted to interactive storytelling. Our members range from a Cannes-exhibited avant-garde producer, to a video-codec specialist, to a VFX director from animated feature film — united by a love of narrative games. With in-house writing, game design and engineering, we build interactive stories that move people.
This project lets us pour years of craft — scriptwriting, game design, interaction, seamless video playback — into one innovative interactive film, on a theme we deeply relate to: searching for yourself alongside the friends who shared your youthful confusion.
We believe stories give people strength. Interactive content is this era's emerging cultural medium — and it can carry this era's memory.
This project lets us pour years of craft — scriptwriting, game design, interaction, seamless video playback — into one innovative interactive film, on a theme we deeply relate to: searching for yourself alongside the friends who shared your youthful confusion.
We believe stories give people strength. Interactive content is this era's emerging cultural medium — and it can carry this era's memory.
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From theme to rule of play
Since Flight From Room 13, we have cared about what goes unheard between people. In New World, we turn "understanding" from a theme into a rule of play: two players enter separate roles, see different information and carry their own tasks — and each answer, judgment and choice changes what the other faces next. Conversation is no longer around the game; it is the game.
To test that bond, we send both players back to 1941 Shanghai — a story of identity, lies, evidence and protection. From probing each other to improvised cover stories, from splitting up to saving each other, two people must trust across incomplete information and share the consequences of every choice. History here isn't a backdrop to look at, but a predicament two people walk through.
Screens are our generation's most familiar companionship — and also a familiar distance: two people together, each absorbed in a world of their own. Our hope is that these two screens become a bridge — plan together, err together, save each other — and leave you with a memory only the two of you understand. May everyone who enters New World be no one's audience and no one's sidekick, but the irreplaceable lead of each other's story.
Producer
Zhu Boyu
Lead gameplay designer of Flight From Room 13. 16+ years across mobile, PC and VR; long focused on fusing interaction design with narrative across multiple film-game titles.
Producer
Kai Ying
Lead designer of Twin Shadows; specialist in two-player interactive narrative. Credits span interactive film-games and interactive variety for Tencent Video, Mango TV and Bilibili.
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The Team · Track Record
We helped define the interactive-content category
Every interactive drama or film rated above 8 on Douban was made by ALT Lab — each with 100M+ plays. We co-authored the national interactive-video industry standard led by the NRTA and hold 16 national invention patents. Council member of the China Netcasting Services Association and founding member of its technical committee; honors include 36Kr's "King of New Economy" and a Huawei 5G ecosystem contribution award.
Who's the Murderer interactive spin-offs — Douban 8.6 / 8.2 · 350M topic reads
Origin of the Buddha Head — China's first interactive drama · Douban 8.6
Candle in the Tomb — national IP · Douban 8.0 · 100M+ plays per episode
"Gathering Light in China" — custom interactive film · ~200M plays
CHUANG 2020 — interactive pilot · 21.45M plays
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Bilibili 9.8 · TapTap 9.1 · Douban 8.3 · Cannes NEXT selection · two NYX Awards
Our Previous Title
Flight From Room 13
Steam New & Trending #1
Global top-sellers (paid) #2
China top-sellers (paid) #1
Featured by Apple worldwide
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The Press on Flight From Room 13
"A rare gem."
3DM — "A rare gem — an exceptional piece of work."
Gamersky — "Film plus game, achieving one-plus-one-greater-than-two."
IGN China — "The team shows real filmmaking craft in execution."
Ali213 — "Proof that games can carry social value too."
GameGrape — "Perhaps the best of its kind in China in a long while."
True Story Project — feature read 100k+ times; fans passing one million across platforms.
Finished, discussed, and shared — far beyond the gaming press.
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What Steam players said
Verbatim player reviews of Flight From Room 13 on Steam
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04
Marketing Plan
P R O M O T I O N & D I S T R I B U T I O N
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Marketing Plan · Launch Roadmap
From announcement to global rollout
Sep 9
DATE ANNOUNCE
Official date reveal · teaser PV · content & community ops begin · Weibo trending push
Sep 23
GLOBAL LAUNCH
PC + mobile simultaneous release · launch PV · streamer & KOL push
Sep 25 – Oct 7
HOLIDAY PUSH
Power-push week over the holidays · KOL buys across social & short-video · offline expos
Ongoing
GLOBAL EDITION
Localized global version · sustained China push · overseas events and expos
ANNOUNCE → LAUNCH → PUSH → GO GLOBAL
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Marketing Plan · Core Strategy
Four engines
Engine 1 · Creator Content
One content web woven around "the two of you"
Engine 2 · Platform Ads
Different platforms, different "reasons to invite"
Engine 3 · Player Co-Creation
Hand New World to players to keep writing
Engine 4 · Offline Events
Turn "inviting someone" into enterable 1941 missions
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Engine 1 · Creator Content
Four creator types — four "reasons to invite"
| CREATOR TYPE | CONTENT ANGLE |
| Game streamers | Mechanic breakdowns · dual-screen info gaps · cover-story moments · quick reactions · co-op streams |
| Mystery & script-game creators | 1941 espionage deduction · fake-couple roleplay · immersive clue-piecing |
| Celebrities & variety guests | Duo playthroughs · short videos · event-level breakout moments |
| Couple & relationship creators | Reasons to invite · post-play conversations · real shared "incidents" |
Headline Streamer Invites
Mouhuanjun · 8M+ | Xiaoyaosan · 11M+
Liu 66 · 9.4M+ | Hua Shaobei · 8.19M+
Zimin · 5.41M+ | Wang Albert · 5.33M+
Nana Nainai · 4.82M+ | Dai Zaici · 3.92M+
Jiang Ju Kaopu · 1.45M+
Liu 66 · 9.4M+ | Hua Shaobei · 8.19M+
Zimin · 5.41M+ | Wang Albert · 5.33M+
Nana Nainai · 4.82M+ | Dai Zaici · 3.92M+
Jiang Ju Kaopu · 1.45M+
All have featured Flight From Room 13, which saw 3,000+ streamers go live.
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Engine 1 · In-Game Star Power
Bilibili creator "A-Ma Zong" appears in the game
4.94M
followers on Bilibili
Top-100 creator (2021), Originality Award winner (2019), Social Contribution honoree (2023) — now cast in the film itself.
A built-in reason for millions of fans to press play.
A built-in reason for millions of fans to press play.
In-game stills featuring A-Ma Zong
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Engine 2 · Platform Ads
Each platform gets its own pitch
Organic content validates first → budget scales what converts → one funnel to pre-order & download
Douyin
ENTERTAINMENT AT LARGE
"Get a two-player 'incident' in 3 seconds" — date-night pitches, sticker fun, streamer highlights
1,000 creators
Bilibili
GAMING FIRST
"A novel homegrown two-player game" — reactions, deduction / QTE / mutual sabotage, dev behind-the-scenes
300 creators
Xiaohongshu
RELATIONSHIPS
"The best two-player date & co-play" — relationship scenarios, reasons to send it to your other half
100 creators
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Engine 3 · Player Co-Creation
Hand New World to players to keep writing
1
Fan-creation contest
First wave post-launch: short video, edits, illustration and voice work. Top prize: a duo retrospective + double tickets.
Reference: 50+ KOL/KOCs organically promoted the game during festival & beta — unprompted.
Reference: 50+ KOL/KOCs organically promoted the game during festival & beta — unprompted.
2
Duo time-travel program
Celebrities and variety guests + real-life pairs — parent & child, best friends, brothers, couples. Enter 1941 → each gets a secret → one shared ordeal, one visible choice → then talk about the relationship.
3
10 real pairs, 10 short films
Nationwide casting → relationship interview → duo playthrough → co-writing → a joint "who we are now" short. Prize: flights + suite + immersive-theatre double tickets.
Reference: past player-story features drew 520k and 1M exposure.
Reference: past player-story features drew 520k and 1M exposure.
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Engine 4 · Offline Events
Turn "inviting someone" into enterable 1941 missions
Shanghai Flagship · with Shanghai Film Group
"Back to 1941 — break the trap together"
Immersive two-player screenings at a landmark cinema (Metro City, Shanghai Film Festival): half-clue cards, timed cover-story missions, duo endgame stamps — plus star & streamer screenings and a stage-play tie-in.
Expo Matrix & Campus
One story across every venue
Game shows, platform expos, social venues and city pop-ups linked by a "dual ticket-gate" installation: finish the on-site mission → scan to pre-order or download → take home a duo keepsake. Plus a Beijing Film Academy experience hall and the CCSGD collegiate game-design award tie-in.
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On The Ground
Shanghai Int'l Film Festival — the AltNext space
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Proof Of Reach · Flight From Room 13
The audience is already waiting
1,000+
streamers played it live
incl. PDD (44M+), Xiaoyaosan (11M+), Liu 66 (9.4M+), C-Jun (8.9M+)
incl. PDD (44M+), Xiaoyaosan (11M+), Liu 66 (9.4M+), C-Jun (8.9M+)
13M
views on the top single video
Bilibili trending Top 50
Bilibili trending Top 50
230M
short-video platform views
and counting
and counting
Mobile launch will bring head streamers back for live shows and events.
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Single-player interactive films are everywhere.
The two-player interactive movie? There is only one.
AN EXPERIENCE WAITING FOR THE TWO OF YOU
NEW WORLD · TWIN SHADOWS — ALT LAB
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